• 1415 Goldsmith, Plymouth, Michigan 48170

The Today Show

The Today Show Store – DTW North Terminal:

The Today Show storefront has a clean, crisp contemporary look. The Architectural ceiling element is a dynamic interpretation of The Today Show logo and cascades from the ceiling down the wall.

With a crisp white environment, and an orange accent wall that pops the ceiling feature and highlights the product within and below, the HVAC required a different approach to the air distribution design in order to compliment the ceiling elements, without encroaching with the aesthetic of the architectural design.

The challenge was to find a product and be able to:

  • Rethink what air management system can be.
  • Revise the notion of functionality.
  • Redefine the comfort zone™.

It was imperative to raise the bar on air distribution design, proving that functional can also be beautiful and energy efficient, with a product that optimizes the use of natural resources.

The use of FlowBar architectural linear diffuser system offered the solution to the challenge by maximizing engineering performance without sacrificing aesthetic considerations for the designer. FlowBar’s outstanding performance allows higher airflows than conventional linear diffusers, with low noise levels, making it ideal for high profile designs, offering new concept of air distribution that fully integrates with the designed ceiling systems.